Tingyu Hou
houtingyuwaseda@akane.waseda.jp
Orcid: https://orcid.org/0009-0002-9857-2682
Research interest: Community sport; sport event impact; sport policy; sport consumer behaviour; older adults; quantitative method
Current research
I recently completed my PhD in Sport Sciences at Waseda University, Japan. Building on my doctoral research on community sport policy in China—which examined national policy development, local implementation processes, and community members’ responses—my current research continues to explore community sport development through the combined lenses of sport management and public policy.
In addition, I maintain a strong research interest in the social impacts and legacies of sport events. My completed and ongoing projects have examined a range of major and community-based sporting events, including the Beijing 2022 Winter Olympic Games, the Birmingham 2022 Commonwealth Games, the Guizhou Village Super League, and the Wuhan Marathon.
Looking ahead, my research will increasingly focus on older adults’ sport participation, active ageing, and the role of community sport in promoting health, well-being, and social inclusion among ageing populations.
If you are interested in potential research collaboration, please feel free to contact me.
Publications and Projects
Recent Journal Article:
Hou, T., Zhang, Y., & Matsuoka, H. (2026). Psychic income perceived from a sporting mega-event in host community: a two-wave analysis of Beijing 2022 Winter Olympics. Managing Sport and Leisure, 1–20. https://doi.org/10.1080/23750472.2026.2640090
Hou, T., Zhang, Y., Wang, Y., Chen, S., & Matsuoka, H. (2025). Customer Citizenship Behaviour of Older Adults in Community Fitness Centres: Effects of Service Quality and Satisfaction. International Journal of Sports Marketing and Sponsorship, 26 (5), 1050-1070. https://doi.org/10.1108/IJSMS-01-2025-0016
Hou, T., Zhang, Y., & Olsen, T (2025). Trends of Sport Management Research in Asia: Key Insights from the Asian Association for Sport Management Conference 2024. スポーツ科学研究, 22, 1-15. https://doi.org/10.69309/wssr.22.0_7
Zhang, Y., Hou, T., & Matsuoka, H. (2026). Strategic Branding in Sport Tourism: The Role of Value Co-Creation and Tourist Evangelism in Non-Mega Sport Events. European Sport Management Quarterly. http://dx.doi.org/10.1080/16184742.2026.2663832
Duan, Z., Hou, T., Liang, X., Kavussanu, M., & Chen, S. (2025). The Use of Sport for Social Integration amongst Disadvantaged Populations: A Systematic Review. Sport Management Review, 1-24. https://doi.org/10.1080/14413523.2025.2603799
Zhang, Y., Hou, T., & Matsuoka, H. (2025). Turning Loss into Gain: How Distressed Brand’s Philanthropic CSR Drives Customer Citizenship. Journal of Product and Brand Management, 34 (7), 990-1007. https://doi.org/10.1108/JPBM-11-2024-5587
Zhang, Y., Hou, T., & Matsuoka, H. (2025). The impact of recurring non-mega sport events on residents’ support intention. International Journal of Event and Festival Management. 16 (2), 247-264. https://doi.org/10.1108/IJEFM-10-2024-0130
Book Chapter:
Chen, S., & Hou, T. (2025). Sport Policy Cultures. In V. Girginov & K. Girginova (Eds.), Handbook on Sport and Culture. (pp. 359–374). Edward Elgar Publishing. https://doi.org/10.4337/9781035339983.00042
Participated research project:
Major Event Legacies: Getting the Communities Ready for the Next Major Event (QR Policy Support Fund)
Role-Research Assistant:
Contributed to data collection and data analysis, and assisted in drafting research outputs and academic papers.